Renault Race by Commins & Gracey

These racing car parts from Partizan and Publicis have been brilliantly
bought to life by MPC. The sparks fly as the race action of the plugs,
cranks and shafts unfolds, in their bid to make it into the new Renault
Megane Sport, and it's this interaction of the components with each other
and their environment that really brings the spot to life, making it well
worthy of a Reel Hotspot.

DATE 16/Feb/08
AGENCY Publicis, London
CREATIVES Alistair Ross
CREATIVES Stuart Farquhar
CREATIVES David Lee
AGENCY PRODUCER Colin Hickson
PRODUCTION Partizan, London
DIRECTOR Pete Commins
DIRECTOR Michael Gracey
PRODUCER Ella Sanderson
DIRECTOR OF PHOTOGRAPHY Alex Barber
ANIMATOR Jorge Montiel
EDITING HOUSE Final Cut, London
EDITOR Ben Harrex
POST PRODUCTION Moving Picture Company, London
TELECINE Mark Gethin
SOUND ENGINEER Parv Thind