Spot/ Le dernier de Philippe André

Omo: Roboboy
Agency: Bartle Bogle Hegarty (BBH)
Agency Producer: Helen Powlette
Creative Director: John O'Keefe
Creative: Alex Grieve; Adrian Rossi
Director: Philippe André
Production: Bikini Films
Producer: Dominic Wilcox
Brand: Omo

Long forgotten and abandoned in a closet, a child's toy robot is awakened by splashes of mud from a dog and takes its first tentative steps into the outside world. As the toy explores the back garden, strolling in a copse of trees and kicking up piles of leaves, its metallic feet are transformed into those of a child. Limb by limb the toy takes on more and more human characteristics as it glances up through dappled sunlight, plays with worms and splashes in puddles until magically the transformation is complete and the toy is revealed as a young boy.